Collecting vintage original print advertising art isn’t easy. Much of the original artwork that’s gone into print advertising over the years has been destroyed. Few saw any reason to save it. And since the original sketches, layouts, and comprehensives (“comps”) were never intended to be seen by the public, those artworks, if they still exist at all, remain buried in files and archives away from public view .
And that’s a pity. The few pieces I’ve managed to collect have been a delight. At left, the General Motors Chevrolet ad comprehensive shows a proposed layout for the Chevy II Nova, c.1965. The rubber cement remnants around the edges would have originally held a cardboard mat, framing the image.
Below are four original paintings on illustration board for Cunard. They’re not pieced together, they’re drawn and painted directly on the board just as you see them. These originals are absolutely vibrant. Unsigned, but the boards are stamped David Garrett Jr., who may or may not have been the artist. What beautiful work!
Note the mastery of both illustration and lettering by the artist. Such skill combinations abound in the graphic arts. To say one “collects art” has historically meant the collecting of what is called “fine” art, as opposed to commercial art. That is changing.
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