The designer is often asked by a client to 'borrow' something or other from another design. And sometimes to out-and-out copy. The responsible designer will take this as an opportunity to provide original alternatives, whether the client asks for them or not. This Smart and Friendly packaging design comprehensive was one such alternative. From Eric Wrobbel Design, here: https://www.ericwrobbel.com/art/packagingdisks.htm The designer is often asked by a client to 'borrow' something or other from another design. And sometimes to out-and-out copy. The responsible designer will take this as an opportunity to provide original alternatives, whether the client asks for them or not. This Smart and Friendly packaging design comprehensive was one such alternative. From Eric Wrobbel Design, here: https://www.ericwrobbel.com/art/packagingdisks.htm The designer is often asked by a client to 'borrow' something or other from another design. And sometimes to out-and-out copy. The responsible designer will take this as an opportunity to provide original alternatives, whether the client asks for them or not. This Smart and Friendly packaging design comprehensive was one such alternative. From Eric Wrobbel Design, here: https://www.ericwrobbel.com/art/packagingdisks.htm The designer is often asked by a client to 'borrow' from another design. The responsible designer will take this as an opportunity to provide original alternatives, whether the client asks for them or not. If the client still chooses to copy, you serve that client and everyone else best by adjusting that design to something more original to any extent possible. See this example at Eric Wrobbel Design, here: https://www.ericwrobbel.com/art/packagingdisks.htm


The designer is often asked by a client to 'borrow' something or other from another design. And sometimes to out-and-out copy. The responsible designer will take this as an opportunity to provide original alternatives, whether the client asks for them or not. Several alternatives were produced for this Smart and Friendly package design. Comprehensives at Eric Wrobbel Design, here: https://www.ericwrobbel.com/art/packagingdisks.htm

Always give more if you've got it

Under instruction to “copy the Maxell box,” I couldn’t help but show my client these three design alternatives. They failed to change his mind, but I had to try. The photo shown is of the final box(es).

With subsequent packaging such as on the Midi cable here, I used a new typeface and spare, clean layouts, moving Smart and Friendly products into a more original and differentiated look, yet retaining the necessary family resemblance to the flagship disk packaging.

What: Design, mock-ups, Smart and Friendly logo

For: Package for computer disks and cable

Client: Smart and Friendly

When: 1988




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