Always give more if you've got it
Under instruction to “copy the Maxell box,” I couldn’t help but show my client these three design alternatives. They failed to change his mind, but I had to try. The photo shown is of the final box(es).
With subsequent packaging such as on the Midi cable here, I used a new typeface and spare, clean layouts, moving Smart and Friendly products into a more original and differentiated look, yet retaining the necessary family resemblance to the flagship disk packaging.
What: Design, mock-ups, Smart and Friendly logo
For: Package for computer disks and cable
Client: Smart and Friendly
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