360 Systems DigiCart introductory ad, c.1990. This ad announced a product not yet ready to ship. Repeated delays were making buyers skeptical that the DigiCart would ever ship. How better to combat the skepticism than to show a bunch of DigiCarts leaving the factory on a truck? This was possible because of the convenient fact that the shipping boxes were ready even if the product wasn't. The boxes are empty; the product shown, a prototype. https://www.ericwrobbel.com/art/360digicartishere.htm

The DigiCart Is Here. Not.

Like one of the other products in these pages, this ad announces a product not yet actually ready to ship. Repeated delays were making buyers skeptical that the product would ever ship. How better to combat the skepticism than to show a bunch of DigiCarts leaving the factory on a truck? This was possible because of the convenient fact that the shipping boxes were ready even if the product wasn’t. I designed the shipping box, the ad, and the product’s logo, as well as assisting with the product’s front panel design, this ad copy, and photo art direction.


What: Design, art and copy assistance for ad, product logo, front panel design assistance, box design.

For: “The DigiCart is Here” full page black & white magazine ad

Client: 360 Systems

When: c. 1990



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