Ad for Mitsubishi X-880 Digital Recorder. From its creator: 'It may not seem obvious now, but this clean, crisp layout stood out beautifully from the crowded, ugly ads our competitors were running then. For added interest I contrasted this extremely expensive precision-crafted machine with a ragged 'marbelesque' background, which was backdrop paper I wrinkled, chalked, and painted at the photo studio.' Design and art direction by Eric Wrobbel: https://www.ericwrobbel.com/art/mitsubishix880.htm

Contrasting craft and machine

This classic layout made this ad stand out beautifully from the crowded, ugly ads of the competition. Contrasting the extremely expensive precision-crafted machine is the ragged “marbelesque” background. That background is just paper I wrinkled, chalked, and painted at the photo studio. Now that’s art direction!


What: Concept, copy and copy assistance, design, art, photo art direction

For: “Why the world’s top studios overwhelmingly choose Mitsubishi digital” full page color magazine ad

Client: Mitsubishi Pro Audio Group

When: 1988

This classic layout made this ad stand out beautifully from the crowded, ugly ads of the competition. Contrasting the extremely expensive precision-crafted machine is the ragged “marbelesque” background. That background is just paper I wrinkled, chalked, and painted at the photo studio. Now that’s art direction!


What: Concept, copy and copy assistance, design, art, photo art direction

For: “Why the world’s top studios overwhelmingly choose Mitsubishi digital” full page color magazine ad

Client: Mitsubishi Pro Audio Group

When: 1988



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