The LinnDrum as Coca Cola Deborah Allen album cover People pictures for a people business Some work in neon When black & white is right Rising above the competition Hardworking half-pagers More hardworking half-pagers Portrait photography Going on the offensive inoffensively A solution twice as big as the problem A soft drink can like any other To some, this looks like nothing You asked for it, but where is it? Branding a French bakery/restaurant Banned by Time magazine People actually hated this one Designs and sketches When to get out of the way Just here to get your attention The DigiCart is here. Not. Gags and doodles In studio with Gino Vannelli Hand-lettering and type design Cashing in on Elton John Products that zzzzzing Making excellence out of making do Three more people ads Get this tape! Do as I tell you!... Fake stationery for the fun of it Design with a blank check Contrasting craft and machine Small ads that “command” the page More small page commanders What to do about your competition More hand-lettering and type design It’s not my fault Cartoon art Why are forms so lousy? No time for photography Particles or waves? And this and that Akai ads–one size does not fit all Always give more if you’ve got it Linn LM-1 Drum Computer–first ads Small ads that come alive New digital keyboard, new logo too Found art High tech, low budget Album cover art and photography Layout matters...and idiot-proofing! More album cover art Hardworking ads in black & white Dream radio designs just for fun


Another 'people ad' for Everything Audio, 1989. The people pictures continued to get excellent results. In the magazines in which these ads ran, there were often no other pictures of people at all outside of editorial. In the other ads? Zip. It now seems obvious. People are, after all, interested in people. Each ad told the company's story in a different way, positioning them as 'hands-on' users of the gear offered rather than just sellers. https://www.ericwrobbel.com/art/eathree.htm
Another 'people ad' for Everything Audio, 1985. The people pictures continued to get excellent results. In the magazines in which these ads ran, there were often no other pictures of people at all outside of editorial. In the other ads? Zip. It now seems obvious. People are, after all, interested in people. Each ad told the company's story in a different way, positioning them as 'hands-on' users of the gear offered rather than just sellers. https://www.ericwrobbel.com/art/eathree.htm Another 'people ad' for Everything Audio, 1987. The people pictures continued to get excellent results. In the magazines in which these ads ran, there were often no other pictures of people at all outside of editorial. In the other ads? Zip. It now seems obvious. People are, after all, interested in people. Each ad told the company's story in a different way, positioning them as 'hands-on' users of the gear offered rather than just sellers. https://www.ericwrobbel.com/art/eathree.htm

More in my series of “people ads” for Everything Audio. The people pictures continued to get excellent results for the company. Each ad told the story in a different way as I positioned the client as a knowledgable “hands-on” user of the gear offered, rather than just a seller. In the magazines in which these ads ran, there were often no other pictures of people at all, save for the occasional shot of a person, usually in editorial, standing there surrounded by a sea of electronics gear. In the other ads? Zip. It now seems obvious. People are, after all, interested in people. Even techs! Stylisticially, these ads differed, yet were related. The first one shows some Memphis influence (Ettore Sotsass).


What: Concept, copy, design, photography, production art

For: “What LA’s Largest Pro Audio Dealer Can Do For You” full-page color magazine ad (1987)

“When You Need Facts About Professional Audio Equipment” full-page color magazine ad (1985)

“At Today’s Prices, Who Can Afford Trial and Error?” full-page color magazine ad (1989)

Client: Everything Audio (Pro Audio dealer)




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