Excited to do a soft drink can, I supplied more than a dozen designs and variants in keeping with the “California Spritzer” theme. A few are shown here.
As the client’s focus became clearer and clearer, it seemed he was uncomfortable with doing anything different, preferring to stick with the standard cliches of can design. Coming to grips with that requirement, I pressed on hoping to provide some measure of difference, of originality, to set the product apart and give the buyer a reason for trying it. After much going back and forth, eventually all originality was wrung out of the designs and what came out, in a smaller can and with a name change to California Splash, made little “splash” in the market. This product had no connection with the California Splash product later produced by Langer Juice.
What: Designs and sketches
For: Preliminary soft drink can designs
Client: California Spritzer, California Splash
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