Custom Neon. Charles Di Bona. Eric Wrobbel advertising, design, hand-lettering. https://www.ericwrobbel.com/art/smallbandw.htm

Obvious? Of course. So why do so many go so wrong so often? The key is in that word relevance and understanding that the reader defines what is relevant, not you. Listen and find out. No amount of self-centered bluster is going to do any good.


What: Concept, copy assistance, design, art

For: Partial page advertising

Clients: Denise Wheeler Film Permits,
Custom Neon, Everything Audio

When: Late 1970s, early 1980s

Custom Neon. Charles Di Bona. Eric Wrobbel advertising, design, hand-lettering. https://www.ericwrobbel.com/art/smallbandw.htm
Denise Wheeler Film Permits. Eric Wrobbel advertising, design, hand-lettering. https://www.ericwrobbel.com/art/smallbandw.htm Everything Audio advertisement in Music Connection magazine. Eric Wrobbel Advertising, design, illustration. https://www.ericwrobbel.com/art/smallbandw.htm

These small quarter and third page ads appeared in various magazines. As always, I tried to make them “command the page” —here through the use of large hand-lettered type. I like to see my little ads be the most attention-getting thing on the entire page spread.

So much communication is backwards in its approach, conceived by people who are convinced the world waits anxiously for every word they have to say. Well it doesn’t. To really communicate, focus on your reader's needs, not yours. Reach out and grab visually, and immediately if not simultaneously give information relevant to the reader.

Obvious? Of course. So why do so many go so wrong so often? The key is in that word relevance and understanding that the reader defines what is relevant, not you. Listen and find out. No amount of self-centered bluster is going to do any good.


What: Concept, copy assistance, design, art

For: Partial page advertising

Clients: Denise Wheeler Film Permits,
Custom Neon, Everything Audio

When: Late 1970s, early 1980s



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